We Declare a Climate Emergency

We’ve signed up to Tourism Declares, an initiative that supports tourism businesses, organisations and individuals in taking purposeful action – collective & individual – to reduce their carbon emissions as per the advice from The IPCC to cut global carbon emissions to 55% below 2017 levels by 2030. 

Like all signatories, we have committed to the following five actions:

1. Developing a ‘Climate Emergency Plan’ for Fit in Crete, which sets out our intentions to reduce our carbon emissions over the next decade.

2. Sharing an initial public declaration of our ‘Climate Emergency Plan’, and update on progress each year.

3. Accepting the need to cut global carbon emissions to 55% below 2017 levels by 2030 in order to keep the planet within 1.5 degrees of warming, and taking actions as a business to achieve this.

4. Encouraging our suppliers and partners to make the same declaration, sharing best practice amongst peers and actively participating in the Tourism Declares community

5. Advocating for change. We recognise the urgent need for system change across the whole industry to accelerate a transition towards carbon-free tourism.

We believe our outdoor activities in Cretehiking, kayaking, wild swimming, snorkelling and e-biking – are already low impact in terms of direct carbon emissions, being majority human powered. We choose to start our daily tours locally and encourage guests to use public transport to reach the starting points. For our active holidays in Crete, we choose to support small, family run accommodation.

As a family run business, we work from home and are conservative in energy use, maximising the use of solar hot water and natural heating/cooling, as well as taking other steps to reduce our personal emissions such as minimal use of car transport, shopping locally and seasonally and careful waste management. We also set up and participate in a local beach cleaning campaign.

In 2021 we commit to estimating our direct and indirect carbon footprint as a business, in order to set targets and measure reductions to this.